Logo Talk Part 3: Evolving Your Logo
Many iconic brands have redesigned their logos after becoming established. Some, like Walmart, want a fresh start, others, like eBay and Google, outgrow their initial logos and some brands, like Starbucks, change their focus. Also, a logo redesign may be reflective of the time, where an outdated design is modernized. What this should tell emerging brands isn’t that the logo is the be-all and end-all of your brand, but rather that a logo isn’t forever. So, if your brand is strong enough to make it, your logo can evolve down the road to reflect your growth or send you off in a new direction. Or, simply put, you can get a better-designed logo, once you have the money to hire a firm!